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    Optimize SEO
    • 18 Jun 2024
    • 2 Minutes to read
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    Optimize SEO

    • Updated on 18 Jun 2024
    • 2 Minutes to read
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    Article summary

    You may set the Title and the Description for the pages in your site, then it can show decently when people search for your shop in the search engines. The Title will be shown in the tag of your browser too.

    Optimize for SEO

    You can add meta tags to improve SEO in 2 places:

    1. Head Markup of the site
    2. SEO and Head tags of pages

    SEO for pages

    Please go to:
    Site Builder -> Page -> Properties -> SEO

    FieldContentExampleMax. Characters
    TitleTitle of the page'OrderCentral Demo Shop'56
    DescriptionTo descript the page effectively'This demo shop will show you how your ideal webshop can be. Just get in and have a look!'152

    Head Tags

    You may add other expressions in Head Tags, e.g. preventing page to be shown in search engines by adding < meta name="robots" content="noindex" >. < link > , < meta > and < script > are allowed to use.

    Guildlines for Head tags from Salesforce

    SEO Page Properties in Experience Builder

    Value expressions

    You can express values from record and content pages with expressions like {!Record.title}, {!Record.id} in all those fields.

    Head Markup

    Please go to:
    Site Builder -> Settings -> Advanced -> Head Markup

    You may add custom head markup to the page in Site Builder, including custom analytics and SEO meta tags for search engines.

    Guildlines for Head Markup from Salesforce

    Add Markup to the Page Head to Customize Your Experience Builder Site

    More Information

    Ensure Your Site is Indexable

    Generally, your site is not blocked from indexing by robots.txt nor Meta Tags.

    • You can check robots.txt from 'https://(yourdomain.com)/robots.txt'.
    • You can check meta tags from SEO -> Head Tags.
    Patience and Monitoring

    Time for Indexing
    It can take some time (hours to weeks) for the search engines to crawl and index your site. Be patient and keep monitoring the progress in the search engines' tools.

    Regular Updates
    Keep your sites updated with new content and regularly enhance SEO.

    Monitor Performance
    Regularly check the performance and coverage reports in search engines' tools to see how your sites are being indexed and ranked.

    Duplicate of tags

    Beware of adding the same tag(s) in difference places. If the tags are repeated, search engines might get confused or ignore the tags. The site might not be indexed correctly.
    E.g. If Title and Description are added to the specific input boxes in the page SEO, you should not add them in Head Tags or Head Markup anymore.

    What's Next